Wednesday, 7 July 2010

New Fiat Dealers in the US


According to this article in the NY Times, FIAT will soon be selling cars in the US - The Times says about 200 at first. It's no surprise, really. Access to an established dealership network is one of the best assets Chrysler can offer. Dodge trucks and minivans are also a draw but the ability to sell the FIAT 500 in the US without having to build a chain of dealerships from scratch is invaluable.

It may be worth noting that BMW did something similar with the Mini Cooper (the FIAT 500 is a competitor) and Nissan could do the same with Renault cars - in some ways they already have as the Nissan Versa is a basically a rebadged Renault.

For Car Concerns Radio - Brian Moody

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